— DATE
December 2025
— ROLE
Art Direction, Concept, Design
ooh.kaiei is a candle brand I designed as a complete visual experience.
From logo and branding to product and packaging design, the project is supported by a distinct mood and imagery showcased through its Instagram content.
THE LOGO
THE BRAND
CUSTOM
TYPO
INSTAGRAM MOOD
The Instagram mood reflects the brand’s visual language, using curated imagery to communicate atmosphere, texture and attitude.
