Elena Fyseki

ARCHIVE


A COLLECTION FROM WORKS THROUGH YEARS 2021-2025


MAGENTA ONE | WHAT'S UP

mini campaign 2025 – alt proposal

— CLIENT

Cosmote Telekom – What's up


— AGENCY

Ogilvy Greece


— DATE

November 2025


— ROLE

Art Direction, Graphic Design




In this project, I had to find a way to merge the Magenta One brand with What’s Up. The challenge was to preserve What’s Up’s distinctive identity while incorporating elements of the Magenta One brand.


This was one of the proposals that the client liked, but unfortunately, it didn’t make it into the final outcome.

AEGEAN

RUN FOR YOUR FLIGHT

marathon game – November 2022

— CLIENT

Visit Greece


— AGENCY

Ogilvy Greece


— DATE

May 2022


— ROLE

Art Direction




For AEGEAN, we were asked to create something fun and engaging for Marathon Day, designed to draw people to the brand’s booth.

The result was an interactive game brought to life with the help of a 3D artist and TikTok, inviting participants to “run” and win prizes in a playful, hands-on experience.

Case study

AXE | OLA MPOREI

NA SYMVOUN

campaign 2021

— CLIENT

AXE


— AGENCY

Ogilvy Greece


— DATE

August 2021


— ROLE

Art Direction, Graphic Design



In this campaign for AXE, users were invited — with the help of an influencer — to spray AXE, share their moment on social media, and become the next face of the campaign.

I worked on the art direction, shaping a playful and expressive visual world that made the project especially enjoyable to bring to life.

Case Study