Elena Fyseki

BREAK UP – ΧΩΡΙΣΜΟΣ


ONASSIS CARDIAC SURGERY CENTRE

TVC

— CLIENT

ONASSIS CARDIAC SURGERY CENTRE


— AGENCY

OGILVY


— DATE

April 2023


— ROLE

Art Direction, Graphic Design

Branding, Concept


— AWARDS

Ermis AD Bronze Award 2023

For the 30th anniversary of the Onassis Cardiac Surgery Center, I contributed to a campaign that highlights how a healthy lifestyle is the foundation of a healthy heart.

Through playful storytelling and everyday moments, "The Happy Heart" reframes heart health in an unexpected, human way — reminding us that habits matter more than we think.

REJECTED BUT RESPECTED

Visual explorations that didn’t make it to the final cut, but remain an important part of the creative process.

Ideas shaped by concept, craft, and experimentation — even when they weren’t chosen by the client.