TVC
— CLIENT
Cosmote Telekom
— AGENCY
Ogilvy Greece
— DATE
2025
— ROLE
Art Direction
When COSMOTE TELEKOM partnered with Ogilvy, I was part of the creative team that helped bring the launch of MagentaONE to life.
The campaign unfolded through a series of genre-driven teasers, leading to a final reveal that connected everything into one unified story about connection and shared benefits.
TEASER
PHASE
Before the main TV commercial was released, we created five short teasers to build suspense.
Each teaser stands on its own, with no direct connection to the others, revealing small, unexpected fragments of the main film.
Once the full TVC is revealed, everything comes together and the pieces finally connect.
TEASER – funny cat
TEASER – dog days
TEASER – shoot it!
TEASER – sh*t happens
TEASER – I dough!