Elena Fyseki

WAIZ APP

Art Direction for various deliverables

— CLIENT

National Bank of Greece


— AGENCY

Another Circus


— ROLE

Art Direction, Concept,

UI/UX Design


— TEAM

John Liveris, Antigoni Bisbiki, Thanasis Kougias, Yana Drouga, Stelios Asikopoulos, Alexandros Panagis, Dimitra Kazantzopoulou, George Prentzas, Alexandros Ampoul El Ela


Waiz is a National Bank's product; an app, where the users can have and manage all their bank accounts in one place, in order to help them track their financial expenses.


THE BRIEF

From naming, to developing the app and it's identity in digital and print world, we created the waiz from it's first steps until today.

THE APP

We adapt this white label app to the brand’s identity, according with necessary changes to fit in it’s needs. We also create extra screens, until today, in order to provide to it’s users the best User Experience.

THE WEBSITE

The website is the app’s guide, the manual. Here the users have an ultimate guide about various cases in the app experience. My work in this website, is the designing of About Us page, along with the creation of all the How waiz works screens.

THE CAMPAIGN

The main campaign, also the launch campaign, is a minimal approach, using creative copies along with photoshooted hands that are holding elements, all in the brands colors. We created digital (social media posts/adds) and print (bustop posters, stickers) materials.

MINI CAMPAIGNS

Many mini campaigns are developed for the brand’s needs. We came up every time with a creative approach. according the client’s case. All the newsletters are custom made, with creative ideas and crafted keyvisuals.

SOCIAL

MEDIA

The brand's social media (facebook, instagram, youtube) has a humorous tone of voice, always with a creative approach. Using the brand colors, all the posts become waiz.